My fictional depiction of Terre d’Hermes by Hermes: A woody spicy fragrance from 2006 with a potent orange-pepper combo.

Notes in a fragrance can be misleading. Here are six reasons why you should stop obsessing over scents.

The story of Mr Dandy centres on Histoires de Parfums' 1725. A fougere with gourmand facets of licorice, star anise, almond and vanilla.

Mr Drakkar is my fragrant personification of Drakkar Noir: an iconic aromatic fougere from 1982 rich in pine, moss, fir and all things...

Mr Viveur is a fictional character inspired by Mr Smelly’s second release, Bon Viveur: a fizzy-fresh citrus/chypre scent, in the classic...

Mr Bateman is the fictional embodiment of YSL’s Pour Homme. A fierce and complex citrus aromatic fragrance in the vein of things like...

Mr Jaipur is the fictional embodiment of Boucheron’s Jaipur Homme: an amber spicy fragrance with warming notes of cinnamon, cardamom and...

Mr Amber is the fictional embodiment of Mont Blanc’s Homme Exceptionnel: A woody aromatic fragrance from 2008 comprising golden notes of...

Mr Gravitas is the living embodiment of Gravitas Pour Homme: an aromatic fougere from legendary YouTube fragrance reviewer, Dan Naughton...

Fragrance TV ads – you’ve gotta love ‘em. The dream-like plots, the kooky scores, the cheesy monologues. It’s hard to imagine a world...

Ever read a book you really wanted to enjoy but just couldn’t get into? Luca Turin – I know you’re a big deal and all, but your book The...

With mask wearing compulsory in shops around the world, a curious thought comes to mind: has fragrance testing as we know it changed...

Mr Violet is the fictional embodiment of Paco Rabanne’s Ultraviolet Man: a turn of the century oriental woody with prominent notes of...

Perfect Sense is a sci-fi love story about a desperate couple in the throes of a deadly virus – SOS. A virus which spreads at will and infec

Mr Sporty is a fictional personification of Federico Mahora's 452 Pure: a 2016 citrus fragrance directly inspired by Chanel’s Allure...

‘The Scent Geeks’ is a weekly fragrance podcast comprising news, reviews and banter from the world of perfume.

Fragrances aren’t only for clubbing or dates. They can be worn wherever, whenever and for whatever occasion. And that includes staying...

Mr Rugged is a fictional character based on Ralph Lauren’s Safari for Men: a warm and spicy woody aromatic that transports wearers to the...

Gender-scent stereotyping is nothing new. But is there any point to it? What’s the use in all the pour homme/pour femme nonsense when...

Mr Fruity is the sort of character that springs to mind when I think of Mancera's Cedrat Boise. A citrus aromatic fragrance with dominant...