Mr Rugged is a fictional character based on Ralph Lauren’s Safari for Men: a warm and spicy woody aromatic that transports wearers to the...

Gender-scent stereotyping is nothing new. But is there any point to it? What’s the use in all the pour homme/pour femme nonsense when...

Mr Fruity is the sort of character that springs to mind when I think of Mancera's Cedrat Boise. A citrus aromatic fragrance with dominant...

They say when you lose one sense another gets stronger. In the case of Frank Slade, lead character in the movie Scent of a Woman,...

Fragrances are there to be enjoyed, not loved blindly. If you don’t like a fragrance, don’t wear it. Just because a fragrance is popular...

Mr Silver is Platinum Egoiste in a bottle. A bright and metallic floral woody musk, suggestive of a sharply dressed man in a big city....

Perfume is a bit like garlic: a little goes a long way. Stick too much of it on and you’ll scare not only vampires away but also loved...

Parfums: A Catalogue of Remembered Smells is an adorable little book about the power of smell and its ability to conjure up special...

Mr Essenza is the flesh and blood equivalent of Colonia Essenza: a fantastic citrus aromatic for the 21st century that updates Acqua Di...

Mr Blank is Molecule 01 personified. A deceptive woody floral musk, released 2006, that projects brightly but remains undetectable at the...

Mr Nuit takes influence from Armani's Eau De Nuit: an oriental fougere with dominant notes of iris, tonka and heliotrope. A soft but...

Mr Staid is a personification of Tabac Original: a bright and soapy aromatic fougere from 1959 that oozes old school sophistication....

Mr Blue is a fictional embodiment of Polo Blue: an ozonic, aromatic fougere from perfumers Carlos Benaim and Christophe Laudamiel. Quite...

I guess the most obvious place to start is why I’m doing this blog in the first place. I mean, I could have written about anything:...