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Meet Mr Silver

Updated: Jan 8, 2022


Mr Silver is Platinum Egoiste in a bottle. A bright and metallic floral woody musk, suggestive of a sharply dressed man in a big city. First released 1993, this timeless fresh fragrance remains releative as ever, even if it is a bit dated.

New York, 1993. Meet Johnny Silver: a young, fresh faced Management Consultant living and working in Downtown Manhattan.

A smart and athletic individual caught up in a world of metallic wonder: shiny cufflinks; stainless steel timepieces; skyscrapers that tower overhead and glisten in the morning sun; the cold touch of a cutthroat razor against the back of one’s neck; soda ring pulls popping open on the metro.


Like other men of his generation, Johnny likes to keep fit. If he’s not running in Central Park, then he’s pumping iron at the gym, his manly palms hardened by the clench of dumbbells.


Those who know him best will tell you what an energising person he is to be around. Forever the optimist, Johnny always looks for the good in life - a mindset that lends itself well to his job.


As a Management Consultant, it’s Johnny’s job to drive business performance in the firms supports, maximising growth and providing solutions where problems exist.

A versatile professional, his research skills and project management expertise can be applied to all sorts of situations, and have placed him in high demand among some of the biggest companies in the world.

On first impressions, Johnny can appear abrasive. His sharp wit too cutting for some. Scratch below the surface, however, and you’ll discover some of his softer qualities: a listening ear, a gentle hand, light and inviting like a small bouquet of flowers.

Dubbed the “cool cat”, Johnny retains a certain a coolness about him wherever he goes. A sort of silvery sheen all too common in young professionals of his ilk. They don’t call him Mr Silver for nothing.

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