Mr Sporty is a fictional personification of Federico Mahora's 452 Pure: a 2016 citrus fragrance directly inspired by Chanel’s Allure Homme Sport Eau Extreme. With dominant notes of mint, alderhyde and tonka, it’s both a fresh perfume and a sweet one that conjures to mind a young, free-thinking teenager uninitiated in the world of hard politics or serious business.
The similarities FM 452 draws with Eau Extreme and, by extension, the original Allure Homme Sport (the "first born") is here depicted as a three-way relationship between Mr Sporty and his two elder brothers - with whom he shares many qualities.
Zack AKA Mr Sporty is your typical sporty American college kid. Tall, slim, fresh-faced, good-looking, hair cropped to one side, a surfer bracelet on one wrist, a diver’s watch on the other. A popular kid, loved by girls and guys alike, with a buoyant personality on and off the sports field.
Zack is the youngest of three brothers, all active and outgoing, with the same sporty disposition. When they’re together, you can barely tell them apart, even if Zack is the quietest of the group.
Similarly to his elder brothers, Zack has a certain boyish charm about him. A sweetness commonly found in young men yet to reach their serious years.
Like most college kids, Zack lives for beach holidays and is right now sunning himself at a hotel in Orlando. A five-star all-inclusive with great tennis courts and an awesome infinity pool.
At his side is a vodka lemonade, garnished with mint and a wedge of orange. The perfect accompaniment to Florida’s warm and sparkly weather. And, just a short walk from the hotel, South Beach – one of Florida’s best beaches. A musky sea breeze hovering in the air.
Zack may not be the most intelligent guy out there, but he’s definitely one of the funnest to be around. Spend a morning or afternoon with him, and soon you’ll soon find out why.
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