Mr Violet is the fictional embodiment of Paco Rabanne’s Ultraviolet Man: a turn of the century oriental woody with prominent notes of mint and amber. First released in 2001 and very much of its time. A terrific ode to the metrosexual, nu-disco loving 00s.
It’s New Year’s Eve, 2000. A new millennium awaits and a young man by the name of Jacques is about to have the night of his life.
Known by his friends as Mr Violet, Jacques is a dynamic, extravagant sort who lives to party and loves to look his best. A flirty metrosexual with a fondness for bright lights and bright clothing. A slick talker with a youthful sweetness that’s irresistible to some and saccharine to others.
Mr Violet is your typical Aquarius: fun, independent, progressive, and deeply temperamental. A hot and cold kind of guy who moves from icy-cool to warm and spicy in the blink of an eye. All the while retaining a certain smoothness about him.
Recently single and on the prowl, Mr Violet is in no mood to settle down and tonight is out to pull. A little midnight loving to see in the new millennium. With his spiky hair, designer stubble and statement dress shirt, he’s the epitome of early ‘00s cool - and boy does he know it.
Tonight, Jacques and his friends will be heading to Club UV – the coolest bar in town. A nightclub of the highest order with a massive LED dancefloor and a weekly rotation of world class DJs.
It is here that Jacques feels most at home, cutting shapes beneath the neon glow of disco ball light. A place where sweet nothings meet young flesh and candy-coloured glow sticks. An ultraviolet sanctuary for an ultraviolet soul.
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